Too Much Of A Good Thing?

Mixing business with pleasure is a good thing; being friends with business colleagues, and being able to provide something of value for friends is a good situation to be in. However, as is usually the case, “everything in moderation” is a good motto to guide you.

The problem for me has been one of confusion, and message dilution. On the one hand it’s good to put out the latest news about your business, on the other you have friends who simply don’t want to hear about it. The end result is that you either water down business-related content, or you annoy social-only friends with stuff they have no interest in. It’s a classic lose-lose situation, and not a good one to get yourself into.

It’s an issue that has bothered me for some time now. The main source of the “problem” has been my Facebook profile, but it’s also reared its head (to a lesser degree) with Twitter and blogs. So now I am embarking on a process of focusing content in specific blogs and specific Facebook profiles/pages. I have also set up a couple of extra Twitter accounts, so I can deliver focused content for social, business and home business purposes.

The reality is, it’s actually very simple to segregate these facets of your online profile, and easy to have links between the two. The hard part comes from not doing it from day one. I invite you all to learn from my mistakes!