A Better Way?

People are attracted to the “start a business from home” industry for various reasons; some because they desperately need a few extra dollars, some because they are fed up with being an employee, and some because they think it’s an easy way to make a fortune.

Now I will say that the majority of online opportunities, MLM businesses and affiliate programs are fantastic; they offer a genuine opportunity to people who are willing to work to make changes in their lives. There ARE a few “bad apples”, and they really don’t help the reputation of online business at all.

In between those two extremes, you will find the majority of people; the business they are in IS a good one, but for some reason or other it never quite works for them. All too often they wind up in a never-ending cycle of putting their offers and opportunities in front of other people who are trying to do the same thing.

That’s partly the reason for the latest release from Avallach Technology; the pricing model, and the simple “1-tier affiliate” style commission structure create a product that is very easily marketed and sold by home business operators. The key difference is that the target audience is NOT other home business operators.

The way in which business is conducted is a welcome change from the endless round of affiliate links as well; the Partner Program is intended to foster old-fashioned customer service, with a genuinely personal touch. In fact, it is the personal touch aspect that lends itself to the home business environment, and enables people to carve out a position that helps them stand out from their competitors.

The service itself is unique, and is something that every small business should be investing in; web site creation and hosting.

Now before you run away, thinking you’re going to have to be a computer scientist… think again. The Express Webz service from Avallach blows away all the barriers and objections that the whole web hosting/design thing usually raises.

To start with, there are only two packages on offer instead of the huge array of options people are usually presented with. Both packages are built on the premise of “buy it and we do the work for you”. As for the pricing, well I don’t think there’s anything quite like this in the market place at the time of writing (in time, I think you can either expect plenty of copycat solutions, or a lot of people scratching their heads wondering how the prices can be so low!)

Now these are benefits to the actual clients; the people running small businesses. So how does this benefit the home business operator?

Express Webz has been designed from day 1 to offer a legitimate business opportunity for individual “work at home” enthusiasts (as well as a more traditional reseller channel). Instead of offering the usual “replicated site”, affiliate links and banners, Avallach operates an Express Webz Partner Program as a sort of umbrella for individuals who:

• Identify opportunities locally; networking, advertising or whatever methods suits them, and the small business scene in their area.
• Work with small businesses in their local area, providing hands-on assistance, advice and support to the small business owners.
• Refer their small business clients to the Express Webz site, where they purchase a package.
• Inform Avallach that they a client sale is from them, so that commissions can be organised.

Assuming the Partner will be working directly with their client, and with Avallach providing technical infrastructure and ongoing support to the Partner, 50% of all fees (initial and monthly recurring) are paid to the Partner.

This process actively encourages interaction between Client/Partner and Partner/Avallach. This helps reinforce the “personal touch” message, and drives a customer-focused delivery of services. Ultimately that is what it is all about and everyone benefits from working cooperatively.

It also means that the expertise is firmly placed where it needs to be; understanding of individual client needs, and creation of actual content sits with the Partner, the need to understand how web hosting works, what services need to be activated etc. lies with Avallach. What of the client? Well they get an entire technical team AND a personal consultant doing pretty much all the work for them, while they focus on their own business!

Perfect…