The Art of Customer Service Is Alive and Well
By 
This post is going to be short, and it relates to the superb service recently received from a company here in Australia. I just think it’s fantastic that there ARE still companies out there that operate on the old-fashioned principle of giving great customer service.
We were planning on handing out cards to Manchester United fans on the night of the Champions League final, thus spreading the word about the supporters club we are building up in Perth. Due to various circumstances I had forgotten about them, and left it too late. There were only a few working days left, with a weekend in the middle, local suppliers were quoting me 7 working days, and a company I had found via Google was quoting 5… Then I noticed something – they said that if the job was urgent, then go ahead, place the order, and then send them an email. Apparently this would lead to the job being flagged as urgent, and they could often get the business cards done in as little as 24 hours.
So I went for it – uploaded the graphic, set the text I wanted, and ordered 1000 cards for about 80 bucks. I sent the email, got a reply within half an hour (bearing in mind it was night time) saying the order would be watched through the process and shipped asap.
To cut a short-ish story even shorter… the cards arrived in Perth Wednesday morning, giving me a whole day to get them out to people who would help distribute them. I thought that was bloody fantastic – maybe it’s partly because there is so much BAD customer service out there, but the way this order was handled knocked my socks off. What’s amazing as well, when you think about it, by setting this sort of standard for themselves, this company can stand out from the crowd, and stand head and shoulders above the competition – that’s a pretty cheap and effective way of building business for sure.
So now, when I need to get cards done for Avallach Technology, guess where that order is going to? Guess where subsequent orders will be going to, and guess where I am referring anyone and everyone who needs business cards?
