Help! My Server Is Melting

That’s right, my server has melted, it’s been fried, and it’s all because the latest product launch prompted a bigger reaction than expected…

Sound familiar?? Well it should, because that’s the sort of email you get the day after most system launches these days – you’ll get pre-launch build up for weeks and weeks, you’ll receive all the mails urging you to get in before launch, then on launch day or launch day plus 1, the post-launch marketing campaign kicks in.

“Sorry if you couldn’t get access yesterday…”

“Server was offline due to unprecedented demand…”

“We have extended the deadline so you can still get in…”

It would almost be believable, and in some cases it may be genuine, but it is an integral part of EVERY major system launch out there. If you don’t believe me, start paying attention to these things and you will soon spot the pattern.

A related tactic includes “oops sorry I got the link wrong” – perfect excuse to mail you AGAIN the following day. Not only that, but it enables you to see the other person as fallible, as being no different to yourself, and therefore if someone like them can make it with their system, then so can you…

Now call me old-fashioned, call me a sceptic, maybe even call me a fool – but I hate this stuff, not least because it’s aimed at the people who are trying to make money on the net, rather than consumer-level products. There’s enough confusion out there already, people are spinning out of control from system to system, and the “heavy hitters” are exploiting this with these cynical tactics.

Don’t get me wrong – there’s a time and place for marketing tactics, and I will happily use them – but when retailing products that provide something of value, NOT for the over-hyped launch of a re-packaged marketing system that “does everything for you and provides enough video training to occupy 27 lifetimes”.

These are difficult times economy-wise, and people are even more scared because of the way the media build it up into a bogey man. The LAST thing people need is to be exploited by vendors of these marketing systems. Yes these systems are pretty good actually, but let’s cut the crap eh? “Server’s Melted”, yeah right! If you haven’t planned to cope with the massive traffic, then I would be very VERY surprised.

p.s. How many systems that “do everything for you” does one marketer need? Pick one and stick with it!